If your business depends on customer traffic from nearby neighborhoods, there’s a new tool that could make it easier to target prospects.
Every Door Direct Mail,™ a new program from the United States Postal Service, allows businesses to reach addresses in a designated area — such as a neighborhood, a ZIP Code™ location or a Postal route — without having a list of names and addresses. Instead, the business uses an online tool to designate the delivery area, and the program generates a list.
Dave Clark, owner of On-Time Printing in Hillside, Ill., says his customers find the program highly effective. “I can’t tell you how many people have ordered materials from us to send, then come back for more almost immediately,” Clark says.
One of those ordering more is Mike Cochiaro, owner of Cochiaro Pizza in Northlake, Ill. “I really like this program,” he says. “The response rate was terrific and the percentage of return is phenomenal.”
Cochiaro sent oversized postcards with coupons, and credits them with helping generate a 12-percent boost in business.
For more on the program, visit usps.com/everydoordirectmail.
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