Continuing its spectacular revival, Chrysler Group LLC recently nabbed top honors at the Direct Marketing Association of Detroit’s annual Target Awards. The “Golden Target” award — the top honor of the event — was presented to Chrysler’s Jeep® brand and to Meredith Integrated Marketing for a direct mail brochure promoting the launch of the 2011 Jeep Grand Cherokee.
Direct mail customers received an oversized sleeve that opens to reveal a large-scale, double-sided poster showcasing both interior and exterior design improvements to the new SUV. For a more luxurious experience, the poster featured a soft-touch coating. The campaign received a first-place Golden Target award in the “Automotive Over $500 per Thousand” category. Meredith also placed first in an “Automotive Under $500 per Thousand” category for their work on the Mopar® brand.Case Studies, Creativity, Large Business, Loyalty, Prospecting, ROI, Segmentation, Statistics, Strategy, Targeting, Trends