Chrysler Campaign Wins Golden Target Award for Meredith Integrated Marketing

Chrysler Direct Marketing Campaign Hits the Target


Image of direct mail piece

Continuing its spectacular revival, Chrysler Group LLC recently nabbed top honors at the Direct Marketing Association of Detroit’s annual Target Awards. The “Golden Target” award — the top honor of the event — was presented to Chrysler’s Jeep® brand and to Meredith Integrated Marketing for a direct mail brochure promoting the launch of the 2011 Jeep Grand Cherokee.

Direct mail customers received an oversized sleeve that opens to reveal a large-scale, double-sided poster showcasing both interior and exterior design improvements to the new SUV. For a more luxurious experience, the poster featured a soft-touch coating. The campaign received a first-place Golden Target award in the “Automotive Over $500 per Thousand” category. Meredith also placed first in an “Automotive Under $500 per Thousand” category for their work on the Mopar® brand.

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