Did you know there are community groups that want to help you promote your business through the mail? They’re known as a Postal Customer Council^® (PCC), and their members are mail service providers, Postal Service™ officials and business mailers like you. There are many great reasons to join a PCC. Through meetings, educational programs, clinics and seminars, you’ll discover the best ways to produce cost-effective, efficient and profitable mailings through the U.S. Postal Service.^® You’ll also learn how other businesses handle the same marketing challenges you face and how to best employ the latest Postal products and services. Access to this kind of insight is particularly useful for companies that don’t have employees dedicated to mailing. In addition, PCCs seek to both resolve local challenges related to the mail and improve communication with Postal Service representatives. These forums are great networking opportunities, too, and members often receive discounts to mailing industry events. There are more than 200 local PCCs with about 100,000 members across the country. If you can’t locate a PCC in your area, why not start one yourself? As a PCC member you’ll gain knowledge that will make you a better marketer, and you’ll probably have fun in the process. Direct Marketing 101, Small Business