Stan Skadal

Senior Director of Sales & Marketing, Hyatt Regency

Repeat customers are the backbone of any company. Those loyal customers always refer you to their friends and business associates. This type of customer can spread the news of your company far and wide with little to no advertising. Staying in constant touch with your loyal customers is paramount! One of the best ways is through direct mail.

With this method, you give them updates on loyalty points they have earned, while at the same time provide information on special promotional offers, discount coupons and upcoming events, as well as general updates on your company.

Using direct mail the same time each month gives your customer a consistent and constant reminder of your loyalty to them. They look forward to it. And, most important, they respond.

Bill Zinke

Chief Marketing Officer, Tasti D-Lite LLC

Customer loyalty comes from consistently delivering a superior, differentiated product or experience. At Tasti D-Lite, we understand the power and importance of customer loyalty because our brand has grown from one market to being known worldwide as a healthier frozen treat due to a truly passionate fan base.

A program that encourages, rewards and spreads this kind of behavior to more customers can and should take a brand’s customer loyalty to a new level and strengthen the foundation of the business.

Our recently launched TastiRewards loyalty program lets customers earn points toward free Tasti and was the first to allow members to automatically share their behavior with friends on social networks. We also let customers opt in to receive exclusive offers electronically and through the mail, including birthday offers.

Mary Aragon

Program Director, Camp Cook

Think about when you go to the mailbox. What is the first thing you do? You quickly thumb through all the bills and offers, and then you see it … a handwritten envelope with your name on it.

As an entrepreneur, I have tried many different things to market my cooking-class business. One of the most successful things our company does is to thank our clients with a personal note sent in the mail.

Every single camper and participant who walks through the door of Camp Cook receives a personalized note, handwritten and signed by our staff. This is simply part of the Camp Cook experience. The feedback and repeat business we receive from this small effort is worth its weight in gold. It creates client loyalty, and our clients refer our school to their friends and family.