As pizza chains go, zpizza International may not be the largest — but it’s working furiously to ensure that its links to its customers are among the strongest in the business. Hoping to seize on the benefits of repeat customers, the California-based pizza maker recently created an integrated marketing campaign combining direct mail, e-mail and [...]
Continue reading…Archive for June, 2010
Who Will Save Print?
Great space has been given online and offline recently to tout the newest digital killer app — a new e-reader which shall remain nameless — as the savior for the magazine industry. No more must we worry about how our ever-expanding arsenal of digital devices will destroy magazines; this one can help save them. So [...]
Continue reading…QR Codes Turn Mail Into Successful Mobile Marketing
You’ve probably seen QR (quick response) codes in magazines and on billboards. But did you know they could add interactivity to direct mail? When a person snaps a picture of these two-dimensional bar codes — using a smartphone equipped with camera and reader software — the codes spring into action, perhaps redirecting the browser to [...]
Continue reading…Does Return on Social Media Justify Spending?
There’s a lot of marketing buzz surrounding social media these days, but does its return justify spending? We asked marketers at both small and large businesses to weigh in. Linda LoRe President, Frederick’s of Hollywood Group Inc. The real danger with social media is in marketers expecting too much from it. What you are trying [...]
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