Archive for May, 2010

The Scientific Marketer

May 27, 2010 | by Steve Cuno
Large Business, Medium Business, Opinion, Small Business

Note to parents: Washing your kid’s mouth with soap doesn’t prevent cussing. I know this because when my son was small, he tested it. Upon seeing a repeat-offender friend’s mouth cleansed for the umpteenth time, he came home, applied soap to his own mouth and then tried to say “damn.” And succeeded. Little did he [...]

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Driving Interest

When a coveted upscale retailer finally opened a store at the Eastview Mall in Rochester, N.Y., last January, the mall’s marketers wasted little time using the event to lure well-heeled patrons from across the entire state. “This was a great opportunity for us to expand our market reach,” says mall marketing director Marie Karasinski. “We [...]

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