Marketing to marketers is not, as you might imagine, always easy. But enterprise marketing software company Neolane has done well reaching other marketers since learning that chewing gum helps its message stick. In advance of last fall’s pro baseball championship, Neolane sent out about 500 baseball-themed mailers to other marketers, touting the benefits of the [...]
Continue reading…Archive for April, 2010
The Lowly Reply Card
Eons ago, when I’d been hired to work on the client side, my new employer’s ad agency invited me for a tour. The umpteenth person who had to feign being happy to meet me was the copy chief. This fellow’s ego would have fit easily inside a retail giant’s main warehouse (yeah, yeah, I know, [...]
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