A regional magazine uses direct mail to return former subscribers to the fold. Interview by Chantal Tode Not too long ago, regional publications were a success story in the magazine industry thanks to their ability to deliver targeted content to local audiences. The challenges of the past year, however, spared few, including many homegrown titles. [...]
Continue reading…Archive for March, 2010
A Faster Clip
With cash-crunched consumers hunting for bargains, Valpak is capitalizing on the explosion in coupon usage. After nearly two decades in decline, the coupon is back. Last year marked the first time in 17 years that consumers used more coupons than they did the previous year. An estimated 3.3 billion consumer packaged goods coupons were redeemed [...]
Continue reading…The Big Check
With tax season approaching, Jackson Hewitt launched a new multichannel campaign that takes the pain out of filing a return and puts the fun back in “refund.” Tax season can evoke plenty of sentiments. Excitement, though, is usually not one of them. Unless you ask a Jackson Hewitt client. While devising Jackson Hewitt’s marketing strategy [...]
Continue reading…Scouting Donors
Multichannel approach helps ‘Support the Sash’ When faced with declining donations and the need for more volunteers, the Girl Scouts – Arizona Cactus-Pine Council (GSACPC) launched a multichannel campaign that, ultimately, increased average donations from $50 to $250. Its “Support the Sash” initiative employed direct mail, e-mail, personalized URLs (PURLs), social media and telemarketing to [...]
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