Business author Kenneth W. Gronbach explains how capitalizing on generational shifts is the key to brand survival. By Bruce Britt An author and internationally respected demography expert, Kenneth W. Gronbach has spent years crunching numbers to determine how marketers can reach across generational divides to appeal to the broadest audience possible. But statistical calculations aside, [...]
Continue reading…Archive for March, 2010
Personal Adds
Direct mail messages that focus on a few quality contacts can take social network connections to the next level. Forget the sales funnel. This traditional marketing approach of getting your message in front of thousands of people to net a handful of customers isn’t working the way it used to. Consumers today are inundated with [...]
Continue reading…It’s Time to Challenge What You Know
Rethinking your assumptions can bring new clarity Everyone knows that the world is flat. Everyone knows the sun revolves around the Earth. Everyone knows that our continents don’t move. Go ahead and laugh at these assumptions, but ladies and gentlemen: We submit to you that the fabled playing field of business is littered with the [...]
Continue reading…Touch of Class
Marketer demand for value spurs First-Class Mail® changes. With the economy ticking back, marketers are looking for new, creative ways to reach consumers while increasing returns — and they’re demanding more for their dollars. In response, the U.S. Postal Service® is developing a variety of programs that would bolster our First-Class Mail offering. We’re exploring [...]
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