Don’t let the buzz surrounding social media obscure the real story If half of life is just showing up, as the old saying goes, then the other half is paying attention. It’s easy to get distracted — by the details, the facts, your emotions, the noise and the clutter. It’s harder to stay on track, [...]
Continue reading…Archive for February, 2010
Points of Hue
Colors to use (and avoid) when looking to achieve specific results Don’t worry, the fashion police won’t come looking for you if you don’t choose the perfect colors for your next direct mail campaign. But your customers may not either. Colors aren’t as clear-cut as words, but there is a loose meaning for most. And [...]
Continue reading…Give It a Try
Don’t just tell consumers about your product — let them sample it for themselves. Sure, your marketing team can come up with clever slogans to help sell products. But is that really going to grab consumers’ attention, especially when they’re bombarded daily with branding messages across all sorts of mediums? Your product needs to stand [...]
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