Archive for January, 2010

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January 7, 2010
Large Business, Medium Business, Nonprofit Marketing, Prospecting

Oversized windows entice recipients to find out what’s inside Back in vogue are oversized-window envelopes that give recipients enough of a peek at the contents to convince them to open it. The Wilderness Society — a Washington, D.C.–based nonprofit — adopted the larger windows for its bimonthly donor recruitment package, which it mails 2 to [...]

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Mail Spend to Rise

January 7, 2010
Large Business, Medium Business, Small Business, Statistics

DMA report predicts $1B jump in direct mail spending In defiance of predictions about its decline, spending on direct mail marketing is expected to increase by more than $1 billion in 2010, according to an annual study from the Direct Marketing Association. The “Power of Direct” economic impact study released earlier this year reports that [...]

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Don’t Join the Crowd

January 7, 2010
B-to-B Marketing, Integrated Marketing, Large Business, Personalization, Targeting

Reaching decision makers means not adding to the clutter How do you get the attention of IT decision makers who are constantly bombarded by marketing messages? You send direct mail. To promote its fiber-based network, tw telecom employed a promotion that began with a folded self-mailer featuring a repositionable note prompting recipients to query their [...]

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