The publisher of a respected advertising magazine called recently. It seems that the president of her bank sent her a personal note, just to check up and make sure the bank was treating her well. Since the bank is my client, she thought I’d like to know. Wasn’t that cool of the bank president? I [...]
Continue reading…Archive for January, 2010
Established Brands Take On a New Look
Giving an established brand a new look is not to be taken lightly. Fortunately, mail can be a great way to make the transition a bit smoother. As the new century dawned, the Los Angeles County Metropolitan Transportation Authority was beset by image problems, not the least of which was its name. “It’s six long [...]
Continue reading…Mail to the Max
Ryan Vero of OfficeMax explains how mail makes the retailer stand out. Office supply retailer OfficeMax has earned high praise in recent years for carving out well-fitting places for itself across a variety of media. While some of the kudos in recent months have been in response to its digital campaigns, the company also is [...]
Continue reading…Greener Choice
New paper easier on the wallet and planet Marketers now have a new cost-effective, eco-friendly choice for coated stock. Xerox’s Digital C1S (coated 1 side) paper is ideal for single-sided printing, but also features a smooth, lighter surface gloss on the second side that gives it the advantage of a C2S (coated 2 side) paper [...]
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