Epicurean magazine Saveur doubled its response rate by abandoning its courtesy voucher in favor of another marketing strategy: the magalog. There are a lot of offers in the magalog, from sweepstakes to discounts.

By Steve Cuno

The publisher of a respected advertising magazine called recently. It seems that the president of her bank sent her a personal note, just to check up and make sure the bank was treating her well. Since the bank is my client, she thought I’d like to know. …

Wal-Mart introduced a packaging scorecard for its more than 150,000 products to determine whether the company and its suppliers can conserve natural resources by reducing packaging and sourcing more sustainable materials.

Giving an established brand a new look is not to be taken lightly. Fortunately, mail can be a great way to make the transition a bit smoother.

By Bruce Britt

As the new century dawned, the Los Angeles County Metropolitan Transportation Authority …

Ryan Vero of OfficeMax explains how mail makes the retailer stand out.

By Chantal Tode

Office supply retailer OfficeMax has earned high praise in recent years for carving out well-fitting places for itself across a variety of media. While some of the kudos in recent months have been …

New paper easier on the wallet and planet

Innovation

Marketers now have a new cost-effective, eco-friendly choice for coated stock. Xerox’s Digital C1S (coated 1 side) paper is ideal for single-sided printing, but also features a smooth, lighter surface gloss on the second side that gives it the advantage …