We reveal four marketing trends likely to get hotter in 2010 – and show you how they can work for brands of any size. With the direct marketing industry in the grip of a series of upheavals, from the digital revolution to the economic meltdown, figuring out what’s coming next is becoming progressively more difficult. [...]
Continue reading…Archive for December, 2009
Lasting Impressions
The Xerox 1:1 Lab shows how highly personalized marketing messages are leaving imprints on consumers. Sure, plenty of direct marketers and print ad specialists will talk a good game about how personalization and other newer techniques can lift your bottom line. But at Xerox, the experts have developed a mail-marketing program — known as the [...]
Continue reading…The Beauty of Giving
A Nonprofit Cancer Center is Attracting Support With a Loyalty Program That Recognizes Not Only Large Gifts, But Continuous Giving – Regardless Of Amount. When money is tight, even the worthiest causes feel the pinch. But The University of Texas M. D. Anderson Cancer Center has found a way to boost donations even as other [...]
Continue reading…Don’t Call It a Comeback
Six ways direct mail will thrive in the new year. Marketers are cost-conscious by nature. But last year’s economic meltdown forced them to look even harder for efficiencies, and it’s a mindset they’ll keep as the market recovers. But through it all, direct mail has been — and will continue to be — a viable, [...]
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