Maybe what you really need is some out-of-the-box thinking about what you communicate.

What’s your brand stand for?

We’re guessing you probably work a lot on that one, don’t you? You and your marketing team spend hours crashing through strategy documents, pulling out nuggets of customer insights, determining differentiators in the industry …

Figuring out which channel motivated a sale can help you predict future purchase patterns.

By Kevin Hillstrom

From postcards to paid search, most brands use 10 to 20 microchannels to reach customers. So determining which ones are working and which aren’t has become more critical — and difficult — for …

A highly targeted, baseball-themed-mailer helps communications giant Sprint score with C-level decision makers.

By Sandra Beckwith

Selling wireless services with baseball may seem a little odd, but Sprint’s business-to-business marketers know that its efforts to reach C-level enterprise decision makers often need to take a different approach.

So when …

By Steve Cuno

If you’re a marketing-agency client, you’ve likely heard the axiom “Clients get the advertising they deserve.” If you haven’t heard this, either you don’t get out much, or creative people mind their tongues when you’re around — although only someone who doesn’t get out much would …

We reveal four marketing trends likely to get hotter in 2010 – and show you how they can work for brands of any size.

By Anne Stuart

With the direct marketing industry in the grip of a series of upheavals, from the digital revolution to the economic meltdown, figuring out …