Want to sell more products and services through your print pieces? Maybe you should stop trying so hard to simply sell. That’s the advice of Dr. Samir Husni, one of the nation’s most highly regarded authorities on modern magazine publishing. Known widely as “Mr. Magazine,” Husni serves as director of the Magazine Innovation Center at [...]
Continue reading…Archive for November, 2009
These Times Demand Marketing That Pays Its Way
Not long ago, a company could launch an advertising campaign solely because an entity known as “Corporate” had set aside a budget for it — and many companies did just this. As for objectives? Pish-posh. As long as people remembered the ads or the board of directors liked them or the viral video was downloaded [...]
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