Not surprisingly, then, the youth-oriented brand is promoted on a dedicated Web site, mark related blogs and popular social networking sites. But the true cornerstone for marketing all those cosmetics, skin-care products, fragrances, accessories and apparel items is a magalog which essentially is a magazine-catalog mash up.
Continue reading…Archive for October, 2009
Are You Ready to Rock?
No matter how well established a particular brand is, it’s always tricky to expand into a new area of business. That’s what the folks at Ricoh discovered recently when they introduced a new line of high-end production print equipment. The Ricoh brand has been around since 1936, and entered the U.S. market in 1962. The [...]
Continue reading…Time For a Scrubbing
Despite the ROI potential from data hygiene, many companies still haven’t cleaned up their act. Correcting mailing addresses isn’t nearly as sexy as uncovering which media combination drove customer purchases, or adjusting your mix and watching your revenue spike. But data management is still a hot topic for companies these days. Marketers too often focus [...]
Continue reading…Finding Their Way Home
Direct mail helps mortgage companies navigate through the economic chaos. As the economy slowly gains momentum, a steadier number of mortgage loan offers are making their way to consumers’ mailboxes — although the message is dramatically different. Focus has shifted from taking cash out of a home for things like remodeling and vacations to lowering [...]
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