W.L. Gore scaled new marketing heights by capturing customer data while driving sales and brand awareness Just before Christmas 2007, Sharon Cook, retail marketing manager at W.L. Gore & Associates in Newark, Del., sat in her home office watching her latest direct mail marketing campaign unfold in near real time. As she looked on, outdoor [...]
Continue reading…Archive for October, 2009
Planting the Seed
A few pennies was all it took for COUNTRY to get customers thinking about life insurance. Life insurance isn’t a simple sale. Who really wants to think about their own mortality? And the information-gathering process is a lengthy one, which means the sales cycle can take months. Once folks decide on a plan, they’re going [...]
Continue reading…Getting It Done
Mail isn’t the newest marketing tool, just one of the most effective We admit it: Direct mail isn’t the latest technological breakthrough, it’s not getting reams of blogger coverage, it’s not on the list of “trends to watch.” It’s just incredibly effective. Direct mail is a highly reliable marketing tool. Whether you’re using a #10 [...]
Continue reading…Made to Order
Mine, an experimental customized magazine, shows consumer interest for tailored content – and receiving print communications. As magazine publishers experiment with new methods for delivering content, Time Inc., American Express Publishing Corp. and Lexus have given us a look at how the future of print might look. Mine magazine — a customizable publication offered for [...]
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