Being green is nothing new to the United States Postal Service.® Although it’s not widely known, the Postal Service™ is a pioneer on the environmental and sustainability front. We’ve built efficiencies into all aspects of what we do, working toward zero waste within our organization. We also have been studying our environmental impact and working [...]
Continue reading…Archive for September, 2009
One Step Closer
The economic downturn has removed any doubt that green efforts are a significant part of today’s marketing landscape. Clearly, when companies maintain or bump up their commitment to green initiatives at a time when every dollar counts — maybe more than ever — it’s not a “nice-to-have,” “looks-good-in-the-annual-report” business objective. Despite the economic fallout — [...]
Continue reading…Cleaner Windows
Windowed envelopes are nothing new to direct mail. But today’s versions are both clear and “green.” That’s because you now can send print pieces in envelopes with windows made from a wide variety of sustainable and annually renewable resources, such as plants. Plastic Suppliers Inc. offers EarthFirst, which is a strong, scratch-resistant film that looks [...]
Continue reading…Measure Success, Not Just Reach
Quick! Name a car introduced in 1958 that was a commercial failure. Most people, including those born years later, can answer the question without a hint. (Like, say, it was named after the company founder’s son, and it sort of rhymes with “pretzel”). Fifty years after its ignominious withdrawal from the market, the car still [...]
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