More than 40 million Americans change their address annually. “In a turbulent economy where more consumers are relocating due to mortgage defaults, foreclosures and layoffs, keeping your marketing mailing lists updated and accurate is tougher — and more crucial — than ever,” says Renee VanDerburgh, marketing and IT specialist at Atlanta-based Caldwell List Company. To [...]
Continue reading…Archive for September, 2009
Read Respond Recycle
Recycling bins have replaced the circular file in nearly 6,000 Post Office™ lobbies nationwide as part of an initiative that encourages people to read, respond and recycle their mail. The Post Office Box Lobby Recycling Program — launched nationally last fall — helps divert paper waste from landfills, reducing the amount of virgin fiber from [...]
Continue reading…More than Looks
Talk to anyone who uses Aveda products and you’ll likely discover more than just a casual consumer: Aveda fans border on the fanatical. Perhaps they’ll wax poetic about the sleek, appealing design of the packaging or the distinctive fragrances. They’ll probably also tell you that the products just work so gosh-darned well. But the thing [...]
Continue reading…Marketing Credentials
Going green has never been more high profile. Good for the environment, but not so much for marketers: The more companies that tread in environmentally friendly waters, the harder it is for them to get their messages heard. Realizing this, Glatfelter — a Pennsylvania-based global supplier of specialty papers and engineered products — created a [...]
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