Archive for September, 2009

What’s the Future of Green Marketing?

September 8, 2009 | by Vicki Powers
Green Marketing, Large Business, Medium Business

To hear an interview with Jeff Renaud, go here. To hear an interview with Paul Comey, go here. To hear an interview with Andrew Winston, go here. We seem to have reached a tipping point when it comes to sustainable business practices. Clearly, green is here to stay. But, in the process of developing a [...]

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Restoring the Natural Habitat

September 7, 2009 | by Anne Stuart
Case Studies, Green Marketing, Large Business

One organization most people assume was already as green as possible is the National Geographic Society (NGS). After all, the Washington, D.C.–based Society — perhaps best known for the distinctive yellow-bordered National Geographicmagazine that transports millions of readers to exotic or historic locations each month — is well into its second century of championing environmental [...]

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Running on Green

September 7, 2009 | by Pamela Oldham
Green Marketing, Large Business

Automotive manufacturers have faced substantial pressure recently to “green up” their vehicle lines by adding more high-MPG, carbon-friendly vehicles. But, it turns out, they’re doing more than just adding eco-friendly products. Auto dealerships are increasingly incorporating eco-friendly efforts in service bays and offices on a daily basis, recycling oil, for instance, and reducing their cardboard [...]

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Film Star

There’s now a greener way to polybag your mailers, thanks to the launch of Earth Flex™ Poly, a 100-percent biodegradable and compostable poly film. Unlike pure petroleum-based polywrap, the Earth Flex poly film biodegrades quickly and safely in municipal composting sites — breaking down in about 180 days under the proper compostable conditions. Earth Flex [...]

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