Deliver Magazine. Mail Marketing Strategies from the U.S. Postal Service®

Film Star

 

There’s now a greener way to polybag your mailers, thanks to the launch of Earth Flex™ Poly, a 100-percent biodegradable and compostable poly film.

Unlike pure petroleum-based polywrap, the Earth Flex poly film biodegrades quickly and safely in municipal composting sites — breaking down in about 180 days under the proper compostable conditions.

Earth Flex Poly — offered by Wisconsin-based Quad/Graphics — also differs from petroleum-based products in that it leaves no visible, distinguishable or toxic residue. It’s best suited to polywrapping single books and is available in the same cut-off sizes as petroleum-based polywrap.

Plus, Earth Flex Poly qualifies as postal acceptable and automatable by the United States Postal Service.® However, ink-jetted labels or application of a pre-addressed label is required.

“Earth Flex is just one more part of our ongoing drive to reduce the environmental impact of print processes and products,” says Joel Quadracci, Quad/Graphics president and CEO.

Green Marketing, Medium Business, Small Business, Technology
 
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