Deliver Magazine. Mail Marketing Strategies from the U.S. Postal Service®

Cleaner Windows

 

Windowed envelopes are nothing new to direct mail. But today’s versions are both clear and “green.” That’s because you now can send print pieces in envelopes with windows made from a wide variety of sustainable and annually renewable resources, such as plants.

Plastic Suppliers Inc. offers EarthFirst, which is a strong, scratch-resistant film that looks no different from traditional petrochemical-based window envelope patches made from crude oil. Plus, it’s approved by the U.S. Postal Service® MERLIN tests, a bar code examination to make sure it’s readable by the USPS® system’s machines.

EarthFirst film also is compostable (ASTM D6400), meaning it’s accepted at industrial compost facilities and normally breaks down within weeks — making windowed envelopes as easy to recycle as full-paper alternatives.

Green Marketing, Large Business, Medium Business, Small Business, Technology
 
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