By Steve Cuno

There’s nothing quite like a box or bulging padded envelope in the mail. It makes your inner child hop up and down, tug your sleeve and ask — nay, nag: “What’s inside? Huh? HUH? WHAT’S INSIDE?” This happens even when the package contains something you ordered. The …

Epicurean magazine SAVEUR doubled its response rate by abandoning its courtesy voucher in favor of another marketing strategy: the magalog. There are a lot of offers in the magalog, from sweepstakes to discounts.

Timberland created the “Green Index,” which lists such information as the amount of energy consumed to manufacture a particular shoe, and shares the database with competitors to set a transparency standard for the shoe industry.

By Steve Cuno

By the time I finished college, I had worked for three major department store chains. Each claimed to have originated the policy “Satisfaction guaranteed or your money back.” They also alleged that naysayers shook their heads at the then-new policy, predicting that widespread public abuse was sure …

By Steve Cuno

Never invite me to a cocktail party. Since a customary icebreaker is to feign interest in what the person you just met does for a living, you would place each of your guests at risk of having to hear me rhapsodize, ad infinitum, about the virtues of …

By Bruce Britt

It’s the question every business is now forced to ponder: how to steer through a long, crippling recession? Those seeking authoritative, real-world advice would be wise to consult the brass at Ford Motor Co.

In late 2008, just as a brutish economic downturn was …