Deliver Magazine

Polycom invented technology that stifled the “buzz” that results from radio waves interfering with speakers in its conference phones. Polycom needed to generate awareness of this technology and encourage prospects to upgrade. We embedded a light-sensitive sound chip in a box. When prospects opened it, the buzz blasted them. A second-tier audience received a version of the DM without the chip. We drove them to a microsite featuring the buzz, a video and content about anti-buzz technology.

We invited people to experience exactly what we do … literally. Our recipients received a hotel key card and a napkin from our faux hotel, Crescent Bluffs. On the napkin we scrawled “Let’s meet.
www.AcceptTheInvitation.com/FirstName”. Lots of people did, resulting in double-digit response rates and loads of interest. Visit www.AcceptTheInvitation.com/Deliver to experience it firsthand.

MLT Creative launched a campaign to attract, engage and convert new clients. Eight interactive mailers were sent to marketing directors to demonstrate our capabilities. The “Need a Lift?” theme alluded to our belief that, in this economy, marketers need optimism, perseverance and a plan more than ever. From paper airplanes to seltzer rockets, each mailing included something fun and engaging. We also invited recipients to view our response rates at a microsite called “The Idea Launch Lab.”

Savvi Formalwear, a marketing cooperative of 35 independent formal wear retailers, wanted to connect with bridal prospects while maintaining the members’ branding and regional flair. The solution: SavviOne, which delivers uniquely branded direct mail, e-mail and personalized landing pages. Among the key elements are image personalization, variable coupon offers and store locator maps. A keepsake-grade mailer builds brand affinity — and drives brides to a Savvi Formalwear store or Web site.