Deliver Magazine

Our client wanted to create interest for their tradeshow. With a 2.25″ x 4.25″ 4-color “pit pass” with lanyard delivered in a 6″x9″ Kraft envelope, they got just that — and more than 20 percent of their prospects experienced the personalized Web experience. You can experience it too by visiting http://www.vlgreview.com/kmdi/GoTwiceAsFast/. Agency: VLG

When a campaign uses retro decoder glasses and a faux detective agency letter to drive prospects to investigate further, it wasn’t a mystery that the target audience was intrigued. How did we know that this campaign was a success? The 30-percent response rate was our first clue. See it for yourself at http://vigreview.com/vmware/decodethetruth/ Agency: VLG

Vger Graphics, a Midwest design, marketing and print firm, wanted to build their brand and create awareness of products and services offered. Vger’s target is folks who procure print. A fun, emotional tug at looming deadlines made this postcard mailer a keeper and a brand builder. Company: Vger Graphic & Marketing Communications, Creative: Vicki Gustafson

Vger Graphics, a Midwest design, marketing and print firm, wanted to drive their target audience to Vger’s Web site via personalized URLs that communicated how cross-media campaigns could improve ROI and lift response rates while providing data to their sales force in real time. Vger’s target is folks who procure print, and 65 percent of that audience is female; thus the play on pearls/purls, making the postcard format fun and a real brand builder. Company: Vger Graphic & Marketing Communications, Creative: Vicki Gustafson