We interview some of the greatest marketers of our time to have them share their secrets on outlasting an economic downturn. Learn about their answers and advice in this Q&A.
Continue reading…Archive for July, 2009
How Personal Branding Can Save You From the Recession
While you don’t need to launch a company or hire a public relations specialist to elevate your own personal brand, you do have to understand what makes you and your work unique — even if it requires some soul searching.
Continue reading…Ride It Out
Many companies have been thrown off course by the recession. Possibly that’s because they’re forgetting that, no matter how bad things get, we’ve been through all of this before. Other companies have more of a longitudinal perspective and can fall back on institutional memory and a reassuring sense of how the company has managed through [...]
Continue reading…Accept the Invitation
We invited people to experience exactly what we do … literally. Our recipients received a hotel key card and a napkin from our faux hotel, Crescent Bluffs. On the napkin we scrawled “Let’s meet. www.AcceptTheInvitation.com/FirstName”. Lots of people did, resulting in double-digit response rates and loads of interest.
Visit http://www.AcceptTheInvitation.com/Deliver to experience it firsthand. Agency: VLG
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