By Pat O’Brien

Ever since the emergence of digital media, a new epitaph for direct mail has been written almost weekly. With each new quarterly earnings report and trade-publication survey comes some new death knell for marketing’s staunchest channel.

But as a marketer who bears witness every day to …

By Pamela Oldham

For even more on surviving the downturn, listen to our audio interview with Warren Storey.

To survive the “Great Recession” of the past year and a half — and to out-perform competitors in the economic recovery to come — brands today have …

Author and marketing expert Philip Kotler offers advice for anticipating change, avoiding mistakes and staying close to customers.

By Anne Stuart

Q: In your new book, Chaotics: The Business of Managing and Marketing in The Age of Turbulence, you say that the signs of turbulence are everywhere. Is that disruption …

Direct Marketing Association Hall of Fame Members who’ve been through market turmoil — and survived to tell about it.

By Gwen Moran

Charles D. Morgan
(inducted 2007)
Former CEO, Acxiom Corp.

Martin Edelston
(inducted 2005)
Chairman, Boardroom Inc. and
Bottom Line Publications

Thomas J. “Tim” Litle
(inducted …

Creating your own personal brand could be the key to your existence in today’s marketplace.

By Charlotte Huff

Many marketers focus so much on their clients’ interests that they shortchange a potentially top-shelf brand — their own.

While you don’t need to launch a company or hire a public relations …

By Samar Farah

Many companies have been thrown off course by the recession. Possibly that’s because they’re forgetting that, no matter how bad things get, we’ve been through all of this before. Other companies have more of a longitudinal perspective and can fall back on institutional memory and a reassuring …