Deliver Magazine

To promote its new Medical Micro Molding Capability to a targeted audience of
tradeshow attendees, SMC Ltd. used a “More Than Meets The Eye” approach.
To demonstrate how small it can mold parts, SMC printed its mailer in tiny type
and enclosed a magnifier so that recipients could read it and get the good-things-in-
a-small package idea.

In its first attempt at designing its own direct marketing campaign to its existing
customer base, Caladesi Capital, Inc. generated enough new business that the
campaign more than paid for itself. Using Click2Mail — a USPS partner —
Caladesi created a postcard mailer that accurately reflected its corporate culture
and was less expensive and time-consuming to produce. “Small business owners
wear many hats, and your services allow us to put on a marketing hat easily,”
says Caladesi president Heather von Bargen.

Prudential Douglas Elliman Real Estate introduced its new direct mail piece as a cost-savings measure and as part of its media mix of Website presence, electronic banner advertising and e-mail broadcast. It redesigned an eight-and-ahalf-by-11 brochure that cost $1 apiece plus an envelope and postage into a customizable 8.5-by-5.5 customizable self-mailer (no envelope) for 65 cents each plus postage. The new direct mail piece — nearly 70,000 of which were sent by more than 200 real estate agents — increased agent Website traffic by 12% and increased downloads of Prudential Douglas Elliman’s company report by more than 23%.

To re-promote its PACS system (Picture Archiving Communication System) to medical professionals before its largest competitor could, Elekta used a direct mail campaign that highlighted the functionality of its product. Its direct mailer included screen shots of Elekta’s software and referred recipients to a landing page that contained more information and a sales contact link.