Deliver Magazine

To celebrate having earned environmental certification from three major certification bodies, Glatfelter needed a creative, eye-catching way to announce this achievement to the marketplace and educate customers and prospects. Godfrey created a series of three direct mailers, which were mailed out to customers and prospects in three-week intervals. The mailers physically expand to reveal additional content and also feature a detailed illustration depicting the chain-of-custody path. Further details were provided on the importance of sustainable forestry and societal benefits. Recipients were driven to a landing page on Glatfelter’s corporate site, where they could learn more about the initiative. Company: Glatfelter, Agency: Godfrey

A 20-page booklet, shipped in a shrink-wrapped, self-closing mailing box, delivers an impression that advertisers are receiving a gift from the magazine rather than an invitation to advertise. A built-in compartment holds the media planner booklet and editorial card, and die-cuts hold a business card in place. The package is designed to be kept and is reusable. Company: Fresh Cup Magazine

Craig O’Bryan Graphics & Illustration’s direct mail postcard campaign was so successful and its client so pleased that the client shifted money budgeted for newspaper ads into more direct mail. The direct campaign for Trunnell’s Farm Market in Utica, Ky., targeted existing customers during the peak of strawberry season. Using an eye-catching and funny stock-art photo of a kid stuffing strawberries into his mouth, Trunnell’s thanked customers for their business and offered them a free strawberry slushie or slice of strawberry fudge when they brought the postcard into the store. Trunnell’s has since had O’Bryan design postcards with the same kid gobbling corn, tomatoes, apples and fudge.

Elekta used direct mail to promote one of its new products (METRIQ) and its
upcoming presence at the year’s largest cancer registry tradeshow. It was sent to
all tradeshow registrants.