Few businesspeople dispute the importance of consumer research to a marketing plan, but rare indeed is the industry leader that chooses to reposition an entire brand based on a study. However, office-supply giant OfficeMax is poised to do just that. Driven by new research on customers’ shopping experiences and expectations, the Illinois-based retailer has launched [...]
Continue reading…Archive for June, 2009
Adapt Your Marketing to the Current Economy – or Die
If you don’t alter the way you do business, you risk not being around long enough to have to worry about it. No one needs to tell you that the economy is struggling. As a marketer, you’re more keenly aware of the challenges in today’s marketplace than anyone. But while most of your peers are [...]
Continue reading…Courting a Wary Customer
Three ways to build and maintain loyal relationships when customers are running scared. Consumers are retrenching, economizing and just plain scared. But as the saying goes, the pessimist sees difficulty in every opportunity, and the optimist sees opportunity in every difficulty. The recession presents the perfect opportunity to finetune marketing efforts that will build loyalty [...]
Continue reading…We Love Real Estate
QuantumDigital— complete online service provider for targeted direct mail, on-demand printing and eMarketing — created playful and smart direct mail pieces for a multi-touch prospecting campaign. The challenge was to compel high-level decision makers in the real estate industry to contact QuantumDigital and learn more about the innovative products and services available to them. The objective was to reintroduce QuantumDigital as a unique service provider, describe the 22-year history and commitment QuantumDigital has to the real estate industry, and to secure a call or discovery session. This campaign comprised several elements including direct mail, triggered e-mails and personalized landing pages.
Company: QuantumDigital, Inc., Creative Team: Chris Atkins, Cynthia Fedor
Subscribe
to Deliver magazine
Sign up for a free subscription to the USPS® publication featuring marketing research, news and commentary.
Subscribe »
