USPS Deliver: a magazine for marketers
Manage Deliver account
UnsubscribeMy Account

RSSAll Feeds

June 2009

Monthly Archive

Increase Mail Efficiency with Web-to-Print

June 8, 2009

By Pamela Oldham

When Jessica Paindiris became marketing director for industry-leading Massey Knakal Realty Services, she found herself taking on a customer communications problem that wasn’t just strategic — but frustratingly systemic, too.

“We had more than 75 brokers among three offices in the New …

New OfficeMax Catalog Courts Women Consumers

June 29, 2009

By Paula Andruss

Few businesspeople dispute the importance of consumer research to a marketing plan, but rare indeed is the industry leader that chooses to reposition an entire brand based on a study.

However, office-supply giant OfficeMax is poised to do just that.

Driven by new research on customers’ shopping …

Adapt Your Marketing to the Current Economy - or Die

June 24, 2009

If you don’t alter the way you do business, you risk not being around long enough to have to worry about it.

By: Gwen Moran

No one needs to tell you that the economy is struggling. As a marketer, you’re more keenly aware of the challenges in today’s marketplace …

Courting a Wary Customer

June 24, 2009

Three ways to build and maintain loyal relationships when customers are running scared.

By: Sid Liebenson

Consumers are retrenching, economizing and just plain scared. But as the saying goes, the pessimist sees difficulty in every opportunity, and the optimist sees opportunity in every difficulty.

The recession presents the perfect opportunity to finetune …

We Love Real Estate

June 17, 2009

QuantumDigital— complete online service provider for targeted direct mail, on-demand printing and eMarketing — created playful and smart direct mail pieces for a multi-touch prospecting campaign. The challenge was to compel high-level decision makers in the real estate industry to contact QuantumDigital and learn more about the innovative products and …

Environmental Certification Announcement

June 17, 2009

To celebrate having earned environmental certification from three major certification bodies, Glatfelter needed a creative, eye-catching way to announce this achievement to the marketplace and educate customers and prospects. Godfrey created a series of three direct mailers, which were mailed out to customers and prospects in three-week intervals. The mailers …

subscribe »
Small pic of magazine samples
Sign up to receive our print version of Deliver.
Sign Up Now
Download current and past magazine issues in web format
Stay Updated »
Sign up for the Deliver e-mail update
Stay Updated Privacy Policy