By Paula Andruss

Few businesspeople dispute the importance of consumer research to a marketing plan, but rare indeed is the industry leader that chooses to reposition an entire brand based on a study.

However, office-supply giant OfficeMax is poised to do just that.

Driven by new research on customers’ shopping …

If you don’t alter the way you do business, you risk not being around long enough to have to worry about it.

By: Gwen Moran

No one needs to tell you that the economy is struggling. As a marketer, you’re more keenly aware of the challenges in today’s marketplace …

Three ways to build and maintain loyal relationships when customers are running scared.

By: Sid Liebenson

Consumers are retrenching, economizing and just plain scared. But as the saying goes, the pessimist sees difficulty in every opportunity, and the optimist sees opportunity in every difficulty.

The recession presents the perfect opportunity to finetune …

QuantumDigital— complete online service provider for targeted direct mail, on-demand printing and eMarketing — created playful and smart direct mail pieces for a multi-touch prospecting campaign. The challenge was to compel high-level decision makers in the real estate industry to contact QuantumDigital and learn more about the innovative products and …

To celebrate having earned environmental certification from three major certification bodies, Glatfelter needed a creative, eye-catching way to announce this achievement to the marketplace and educate customers and prospects. Godfrey created a series of three direct mailers, which were mailed out to customers and prospects in three-week intervals. The mailers …