The Baltimore County Police Department is turning to personalized direct mail in its fight against crime. The department recently sent customized letters to owners of specific models of cars commonly targeted by auto thieves. The letters shared anti-theft reminders like keeping doors locked and parking in well-lit areas. The campaign resulted in a 38-percent reduction [...]
Continue reading…Archive for May, 2009
Tree-less Paper Grows on Marketers
Papers made from alternative products gain ground as eco-conscious marketers look for green solutions As marketers look to lessen the environmental impact of mail and other print pieces, one option that the direct marketing industry may be slowly warming to is the idea of paper without trees. Indeed, there are enough tree-less paper alternatives to [...]
Continue reading…Campaign Against Tax Cuts Sways Voters
Eliminating state income tax may appeal to some, but when one Massachusetts political organization learned that their state was considering the idea, the group fought against it aggressively. Coalition for Our Communities sent out oversized postcards to nearly 600,000 families, warning that cutting the tax would devastate their neighborhoods. The front displayed the recipient’s name [...]
Continue reading…Coupons Still Cut It
Amid the worst recession in decades, we hardly need a survey to tell us that the majority of Americans are looking for bargains. But a recent study by Pitney Bowes turned up interesting findings about consumer attitudes toward promotional items in the digital age. Chiefly, the survey found that more than three-quarters of consumers still [...]
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