Wild Dunes Resort marketing director Andressa Chapman and David Rawle, chairman of RawleMurdy Associates, tell why personalized marketing messages are more likely to prompt consumer purchases in tough times. Play Video read the transcript [RTF]
Continue reading…Archive for May, 2009
Countybank: Keep in Touch with Customers
Bank marketers Bill Jenkins and David Dougherty explain how using dimensional mail, follow-up letters and other pieces keep Countybank customers engaged — and calm — during economic uncertainty. Play Video read the transcript [RTF]
Continue reading…CDW: Creating New Customers
Jim Garlow, director of marketing operations, tells how his company balances communications with loyal customers and new prospects in tough times. Play Video read the transcript [RTF]
Continue reading…Precision Marketing
JCPenney executive vice president and CMO Mike Boylson explains why the retailer uses a wide array of mail pieces to appeal to targeted segments. Play Video read the transcript [RTF]
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