CMO Council executives Donovan Neale-May and Liz Miller warn brands against making hasty program cuts and offer ways for marketers to identify potentially lucrative new opportunities. Play Video read the transcript [RTF]
Continue reading…Archive for May, 2009
CMO Council (Part 2): Gaining a Step Up
Liz Miller and Donovan Neale-May of the CMO Council point out trends and shifts that could give marketers an edge in down economic times. Play Video read the transcript [RTF]
Continue reading…Cumberland Pharmaceuticals (Part 1): Boost the Sales Force
Direct mail may be a sales team’s best ally in a down economy. Bill Hix, vice president of sales and marketing for Cumberland Pharmaceuticals, and Jay Bolling, president of Roska Direct Advertising, explain why. Play Video read the transcript [RTF]
Continue reading…Cumberland Pharmaceuticals (Part 2): Sharpen the Focus on Consumers
Cumberland Pharmaceuticals executive Bill Hix joins Roska Direct president Jay Bolling to discuss direct mail’s ability to get the right message to the right consumer at a time when marketers can’t afford to miss any marks. Play Video read the transcript [RTF]
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