John Norberg, AVP of AT&T’s B-to-B marketing, talks about the company is luring past customers into the fold again. Play Video read the transcript [RTF]
Continue reading…Archive for May, 2009
Broadening Consumer Awareness
Dell executive John Klemets and Merkle Inc. analytics expert Nancy Gifford explain how the computer maker uses marketing to enhance consumers’ shopping experiences and to cross-sell and upsell in a tough business climate. Play Video read the transcript [RTF]
Continue reading…Feld Entertainment: The Value of Meaningful Consumer Communication
Jeff Meyer, senior vice president and sales, explains how the company behind many live family entertainment shows updates traditional direct mail strategies to keep the turnstiles moving at its kid-oriented performances. Play Video read the transcript [RTF]
Continue reading…Bare Necessities: How Integration Maximizes Marketing Dollars
Dan Sackrowitz, vice president of marketing and business development, explains how the clothing maker mixes media to get the most out of its marketing budget at a time when consumers are tightening their belts. Play Video read the transcript [RTF]
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