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Cumberland Pharmaceuticals (Part 2): Sharpen the Focus on Consumers

May 4, 2009
Large Business, Opinion, Recession Marketing, Video
 

Cumberland Pharmaceuticals executive Bill Hix joins Roska Direct president Jay Bolling to discuss direct mail’s ability to get the right message to the right consumer at a time when marketers can’t afford to miss any marks.

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Large Business, Opinion, Recession Marketing, Video
 
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