May 7, 2009
The free calendar has been a marketing staple for as long as anyone can recall, a branded thank-you extended by businesses ranging from banks to fast-food chains to car repair shops. Now cable TV provider Comcast has made the old new, crafting a recent mail …
May 29, 2009
Don’t look now, but budget cutters are greedily eyeing your department. And, in lean times, there is nothing quite like a marketing budget to set off their inner Pavlovian bell.
Good luck reasoning with them. You can try explaining that marketing creates sales, and that cutting back in …
May 8, 2009
Savvi Formalwear, a national marketing cooperative comprised of 35 independent formal wear retailers, wanted to connect with bridal prospects while maintaining the members’ own branding and regional flair. The solution: SavviOne, built on Montage Graphics’ ParticleLogic one-to-one platform, which delivers uniquely branded direct mail, e-mail and personalized landing pages. Key …
May 8, 2009
This direct mail piece introduced to the laboratory segment a new product that featured unparalleled ease of use and trademarked One Click functionality. The campaign, a follow-on to a previous product launch, used subtle humor to create awareness. Titled “One Click Wonders,” the mailer was sent in a silver glamour …
May 4, 2009
John Nordberg, who oversees creative services for B-to-B marketing for the telecom giant, explains how his company is luring past customers into the fold again with an aggressive mail win-back program.
read the transcript …
