Archive for April, 2009

Extend Your Reach with Mail

April 17, 2009
CRM/Customization, Large Business, Medium Business, Opinion, Small Business

As brands zero in on engagement as a key marketing battleground in 2009, mail remains a potent weapon. With consumer spending sliding and the economy in a downturn, marketers are more pressed than ever to build relationships with target audiences. They must develop a bond that goes beyond a single sale and into long-term engagement [...]

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TV Marketers Tune in to Viewers

April 7, 2009 | by SAMAR FARAH
Case Studies, Integrated Marketing, Nonprofit Marketing, ROI, Small Business

These days, members of KCSM-TV, a public-broadcast station based in San Mateo, Calif., have an unusually intimate relationship with station programming director Steve Opson. Through a direct mail campaign that won the 2008 Bronze ECHO award, Opson appears to station viewers as a plucky, geeky cartoon character. In his chatty intellectual voice, he shares details [...]

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