B-to-B marketing doesn’t have to be stuffy. In fact, as Mlicki often proves, the best efforts are sometimes those that produce a smile.

By Phaedra Hise

Business-to-business campaigns are sometimes accused of taking themselves too seriously in their marketing pieces, pontificating about mission statements, intoning about the extraordinariness of …

How second-tier brands can instill confidence even as the recession takes down industry leaders.

By Laura Ries

In times like these, it’s difficult to give marketing advice to any brand, in any industry. And that task becomes even more difficult when we’re talking about brands that are not the established …

By BRUCE BRITT

One of the biggest environmental arguments against direct mail and other printed marketing pieces might be losing its bark — literally.

In the past, critics have railed against the impact that direct mail and other printed pieces have on the world’s forests. Too many trees have died, critics …

Customized mailings help a New England car dealership nudge sales higher

By Bruce Britt

When customers walk into a Prime Motor Group auto dealership to check out its vehicles, they may not drive off with a new car — but they haven’t heard the last of …

As brands zero in on engagement as a key marketing battleground in 2009, mail remains a potent weapon.

With consumer spending sliding and the economy in a downturn, marketers are more pressed than ever to build relationships with target audiences. They must develop a bond that goes beyond a single …

By: SAMAR FARAH

These days, members of KCSM-TV, a public-broadcast station based in San Mateo, Calif., have an unusually intimate relationship with station programming director Steve Opson.

Through a direct mail campaign that won the 2008 Bronze ECHO award, Opson appears to station viewers as …