March 20, 2009
As media become more fragmented seemingly with every new technological breakthrough, today’s multi-channel marketers often find themselves struggling to make the platforms work in unison. And though many fail, a growing number of brands are indeed figuring out how to successfully integrate their communications outlets — and the payoff has …
March 27, 2009
Steve Cuno has a passion for blending science with marketing. The founder and chairman of Response Agency Inc., a direct response marketing firm in Salt Lake City, Cuno is a nationally recognized expert in branding and measurable marketing. In his new book, Prove …
March 5, 2009
Companies should establish a company blog to help maintain dialog, rather than jump online only to respond to negative information, recommends Steven Solvers, principal at strategic consultancy GBSM Inc. and publisher of the blog Scatterbox.
