Archive for March, 2009

Measuring Your Marketing

March 27, 2009 | by Denise Crittendon
Large Business, Measurement, Medium Business, Opinion, Small Business

Steve Cuno has a passion for blending science with marketing. The founder and chairman of Response Agency Inc., a direct response marketing firm in Salt Lake City, Cuno is a nationally recognized expert in branding and measurable marketing. In his new book, Prove It Before You Promote It: How to Take the Guesswork Out of [...]

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Finding The Right Balance For Your Media Mix

March 20, 2009
Brand Marketing, Case Studies, Integrated Marketing, Large Business, Medium Business

As media become more fragmented seemingly with every new technological breakthrough, today’s multi-channel marketers often find themselves struggling to make the platforms work in unison. And though many fail, a growing number of brands are indeed figuring out how to successfully integrate their communications outlets — and the payoff has been sweet. Clothing manufacturer Fair [...]

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