New digital tool has marketers improving their aim

Technology

As you plan your mailing strategy, wouldn’t it be great if you could just handpick the exact folks you wish to target? A new interactive mapping tool, MapMail,® may just give you the power you’re looking for. Developed by QuantumDigital, MapMail technology — part of a complete direct mail fulfillment platform — finds the addresses in a selected target zone that match the demographic profile of prospects.

Users identify their ideal prospect type through a detailed list of demographic characteristics such as age, income and professional title. Users then “draw” on a digital map, manipulating points on the map to define their desired mailing area. Once MapMail zeroes in on addresses in the target area that match the demographic profile, marketers can integrate these addresses into prospecting databases.

“MapMail decreases waste because you are selecting your exact prospect profile from a demographic set,” says Jamie Klemcke, director of marketing at QuantumDigital. “Rather than blanketing a ZIP™ code with your message, it is reaching the correct target — which is important in the current market downturn.”