Archive for February, 2009

Matchmakers

February 13, 2009 | by Vicki Powers
Data Management, Large Business, Medium Business, Small Business

Comprehensive database makes reaching hard-to-find customers easier Prospecting As consumers unplug from the nation’s land-line telecommunications grid, it’s harder for direct marketers to use reverse listings to generate accurate mailing lists. According to the latest FCC estimates, about 11.3 million U.S. households — more than 10 percent of all households in the country — are [...]

Continue reading…

Inserts Mark a Path to Profitability

February 11, 2009 | by Paula Andruss
Case Studies, Integrated Marketing, Large Business, Targeting

Reaching out to your current customer base while tapping into new prospects can be a tricky endeavor for any marketer. Executing such a campaign cost-effectively is even more of a challenge, requiring innovative thinking and a strategic media plan. So when premium scented-candle manufacturer and retailer Yankee Candle Company sought to both acquire new purchasers [...]

Continue reading…
 
x