February 13, 2009
Environment
Is your paper sustainable? And do customers know? The Sustainable Forestry Initiative (SFI), a Virginia nonprofit, is among numerous organizations that provide marketers with labels for envelopes and paper to promote a company’s use of materials …
February 13, 2009
Sports fans can access content from any number of media outlets these days, so it can take some fancy maneuvering by marketers to target them effectively. Thus far, …
February 13, 2009
List Hygiene
As part of its ongoing effort to enhance consumer control over marketing mail and e-mail, the Direct Marketing Association has created an enhanced mail-preference-suppression initiative, DMAchoice. The technology enables consumers to go …
February 13, 2009
Prospecting
As consumers unplug from the nation’s land-line telecommunications grid, it’s harder for direct marketers to use reverse listings to generate accurate mailing lists. According to the latest FCC estimates, about 11.3 million U.S. households — more than 10 percent of …
February 13, 2009
As I write this, our national economy is confronting some grimly historic challenges, with painful cutbacks, deep revenue losses and chronic uncertainty plaguing almost every industry imaginable. From real estate to retail, banking to bricklaying, American businesses have seen massive drops in sales, employment, …
February 11, 2009
Reaching out to your current customer base while tapping into new prospects can be a tricky endeavor for any marketer. Executing such a campaign cost-effectively is even more of a challenge, requiring innovative thinking and a strategic media plan.
So when premium scented-candle manufacturer and retailer Yankee Candle …
