Despite increased consumer control over marketing messages, brands must still embrace the hard sell. There are some things that we all know to be true, right? Lemmings drown themselves en masse, chocolate gives teenagers zits, births increase under a full moon, red cars get the most speeding tickets. And, in marketing, everyone knows that when [...]
Continue reading…Archive for February, 2009
Pinpoint Accuracy
New digital tool has marketers improving their aim Technology As you plan your mailing strategy, wouldn’t it be great if you could just handpick the exact folks you wish to target? A new interactive mapping tool, MapMail,® may just give you the power you’re looking for. Developed by QuantumDigital, MapMail technology — part of a [...]
Continue reading…Green Stamp
How labels help push eco-friendly mailings Environment Is your paper sustainable? And do customers know? The Sustainable Forestry Initiative (SFI), a Virginia nonprofit, is among numerous organizations that provide marketers with labels for envelopes and paper to promote a company’s use of materials from well-managed forests. Such concerns are increasingly important to mail recipients, says [...]
Continue reading…
Subscribe
to Deliver magazine
Sign up for a free subscription to the USPS® publication featuring marketing research, news and commentary.
Subscribe »
