Direct mail isn’t just for pushing offers anymore. It can also help along your branding efforts. I’m not a direct marketer by any stretch of the imagination and, to be honest, despite my immense respect for the industry, I can’t say I’ve ever completely understood it. Of course, I can’t say I feel any closer [...]
Continue reading…Archive for February, 2009
Point of No Return
Why ROI isn’t always the best (or only) yardstick to measure marketing program success. As marketers increasingly spend their dollars on a range of digital marketing strategies, they typically defend their stance with simple claims of the Web’s superior return on investment. High-tech channels, they insist, are proven effective by the ratio of generated revenue [...]
Continue reading…How to Beat the Recession
The shaky economy doesn’t have to mean a direct marketing retreat. Author and lecturer Andrew Razeghi explains why your brand should act now to prevent losing customers later. An interview with marketing expert Andrew Razeghi The secret to flourishing in today’s economic downturn is to challenge convention, according to marketing expert Andrew Razeghi, a lecturer [...]
Continue reading…Bold School
How DeVry University used direct mail to anchor an aggressive multimedia enrollment campaign. DeVry Interview In the midst of celebrating the 75th anniversary of DeVry University during the 2006-2007 school year, officials at the university took stock of its recent history and, while they found good cause to uncork the bubbly, they also found reasons [...]
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