How labels help push eco-friendly mailings

Environment

Is your paper sustainable? And do customers know? The Sustainable Forestry Initiative (SFI), a Virginia nonprofit, is among numerous organizations that provide marketers with labels for envelopes and paper to promote a company’s use of materials from well-managed forests.

Such concerns are increasingly important to mail recipients, says Jason Metnick, director of market access and product labeling at SFI: “Until recently, not many people have been asking about where the wood fiber in the paper product comes from. That’s changing.”

SFI has certified more than 150 million acres practicing sustainable forestry practices and provides a label to identify paper products drawn from those forests.