If you’re like many mid- to large-sized businesses today, you’re probably experimenting with online customer communities. But smart marketers realize that no single channel should be relied on to reach consumers. So we’ve decided to offer a few tips for those of you looking for fresh ways to mix your mail, digital and other media [...]
Continue reading…Archive for February, 2009
Rewiring the Lines of Communication
A computer maker discovers that linking e-mail and direct mail marketing is a challenge — but worth the effort. Since the inception of e-mail marketing, countless businesses have tried to make this communications platform harmonize with direct mail. Bringing the two together certainly makes sense, but as many companies have discovered over the years, combining [...]
Continue reading…Bringing the Pain
The WWE uses a heavyweight campaign to tighten its stranglehold on sports entertainment Throughout its history, World Wrestling Entertainment Inc. (WWE) has never been accused of subtlety. The incubator for superstars with nicknames like “The Body” and “the Rock,” WWE has evolved into an entertainment empire built on action-packed drama and some of the most [...]
Continue reading…Multi-Sell Organisms
How mailing a self-sustaining ecosphere helped Anthem National Accounts boost its b-to-b business. Early in 2008, benefits administrators at large corporations across the United States unwrapped an unusual gift that arrived in the mail: an ecosphere — a glass globe containing self-sustaining shrimp and algae, with the message “Simple … is more complex than it [...]
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