February 27, 2009
If you’re like many mid- to large-sized businesses today, you’re probably experimenting with online customer communities. But smart marketers realize that no single channel should be relied on to reach consumers. So we’ve decided to offer a few tips for those of you looking for fresh ways …
February 13, 2009
Since the inception of e-mail marketing, countless businesses have tried to make this communications platform harmonize with direct mail. Bringing the two together certainly makes sense, but …
February 13, 2009
Throughout its history, World Wrestling Entertainment Inc. (WWE) has never been accused of subtlety. The incubator for superstars with nicknames like “The Body” and “the Rock,” WWE has evolved …
February 13, 2009
Early in 2008, benefits administrators at large corporations across the United States unwrapped an unusual gift that arrived in the mail: an ecosphere — a glass globe containing self-sustaining shrimp and algae, with the …
February 13, 2009
I’m not a direct marketer by any stretch of the imagination and, to be honest, despite my immense respect for the industry, I can’t say I’ve ever completely understood it. Of …
February 13, 2009
As marketers increasingly spend their dollars on a range of digital marketing strategies, they typically defend their stance with simple claims of the Web’s superior return on investment. High-tech channels, they insist, are …
