Archive for January, 2009

Grab Customers with Sports-Themed Mailers

January 13, 2009 | by Paula Andruss
Case Studies, Large Business, Medium Business, Personalization

After watching its clients reap the benefits of multichannel campaigns integrating direct mail and the Web, marketing communications production services provider Tukaiz (pronounced Too-KAYZ) decided to double down on its own advice by blending direct mail and image personalization into a campaign that has driven the marketing firm’s own sales and branding efforts. Last spring, [...]

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