Prospera Credit Union turned to a branded ice pack to trumpet its latest message about tax relief By: Gwen Moran As a community-based financial institution, Prospera Credit Union has cultivated an image of being a fun and friendly place, providing everything from insurance to checking accounts to loans, all with a sense of personality and [...]
Continue reading…Archive for October, 2008
Rewarding Risk
Sure, taking chances can be daunting. But doing nothing is an even bigger gamble By: Joseph Jaffe In today’s uncertain times, there is no clear leadership being demonstrated in the marketplace, no overt efforts to rise above the sea of mediocrity currently washing over direct marketing. Some might say this lack of leadership results from [...]
Continue reading…Mall Together
Forest City Enterprises uses direct marketing to generate interest in its properties coast to coast Interview by: Lara Jensen As any MBA can tell you, retail is all about foot traffic. To get dollars in the till, you’ve got to get shoppers in the stores. Well, the folks at Forest City Enterprises know this well, [...]
Continue reading…J. Ottman Consulting: The Need to Heed the Green Rules
Jacquelyn Ottman, eponymous president of J. Ottman Consulting, chats about the rules of going green and why major marketers need to heed them. read the transcript [RTF]
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