Copier giant Ricoh wooed scores of tech execs with a personalized campaign designed to appear to their egos Selling photocopiers isn’t exactly the sexiest game in town. For the marketing professional seeking glamour, copiers rank up there with refrigerators and plumbing supplies. But Hothead Studios, a six-person agency in Atlanta, managed to create such a [...]
Continue reading…Archive for October, 2008
Keep It Simple
ING Direct credits its clean but eye-catching imagery with setting the company apart Generally sober and muted places, banking institutions — even those online — aren’t commonly thought of as hotbeds of flamboyance. And then there’s ING Direct. Even if you’re not one of the 7.1 million U.S. customers who’ve signed on with the online [...]
Continue reading…An Equal Exchange
The Human Rights Campaign shows how today’s nonprofit groups get out their messages — and give back a little, too Almost any activist group boasts its share of members truly devoted to the cause. But even the most ardent champions for social change need a reason to open up yet another missive from the mother [...]
Continue reading…The ‘R’ Word
Are you scaling back your marketing spend because of tough economic times? You might want to rethink that strategy. By: Meg Mitchell Moore In businesses, as in households, the response to an economic downturn is often a corresponding tightening of the belt: fewer lattes for Mom and Dad, fewer splashy ad campaigns for the marketing [...]
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