Timberland created the “Green Index,” which lists such information as the amount of energy consumed to manufacture a particular shoe, and shares the database with competitors to set a transparency standard for the shoe industry

Angela Weidmann, catalog print production manager for eco-conscious retailer Patagonia, explains how marketers can enlist corporate allies in their push to go green.

A name change doesn’t have to cause confusion – if you market it right. Here are six steps that just might help.

By: Linda Formichelli

It seems that businesses these days are changing their names more often than gas prices change at the pump. “I think that we’re seeing …

Office Depot has taken a “green” catalog and turned it into an internal eco-movement

By: Gwen Moran

The shelves of Office Depot were turning green.

The changes had nothing to do with new packaging or fixture color, but rather with new ways of thinking.

Year ago, managers …

Efforts to educate Massachusetts residents about health-care reform took marketers to some interesting places – including out to the old ball game

By: Elaine Appleton Grant

Peanuts, hot dogs, beer…and health insurance?

That was the pitch, so to speak, at Fenway Park in the spring of 2007….

Copier giant Ricoh wooed scores of tech execs with a personalized campaign designed to appear to their egos

By: Elaine Appleton Grant

Selling photocopiers isn’t exactly the sexiest game in town. For the marketing professional seeking glamour, copiers rank up there with refrigerators and plumbing supplies. But …