Angela Weidmann, catalog print production manager for eco-conscious retailer Patagonia, explains how marketers can enlist corporate allies in their push to go green. read the transcript [RTF]
Continue reading…Archive for October, 2008
By Any Other Name
A name change doesn’t have to cause confusion – if you market it right. Here are six steps that just might help. It seems that businesses these days are changing their names more often than gas prices change at the pump. “I think that we’re seeing an uptick, and there’s certainly cause,” says Tate Linden, [...]
Continue reading…The Green Giant
Office Depot has taken a “green” catalog and turned it into an internal eco-movement The shelves of Office Depot were turning green. The changes had nothing to do with new packaging or fixture color, but rather with new ways of thinking. Year ago, managers were noticing that their customers, particularly in eco-sensitive California, were actively [...]
Continue reading…A Team Effort
Efforts to educate Massachusetts residents about health-care reform took marketers to some interesting places – including out to the old ball game Peanuts, hot dogs, beer…and health insurance? That was the pitch, so to speak, at Fenway Park in the spring of 2007. The Commonwealth of Massachusetts made news in April 2006 by becoming the [...]
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