Convergence is very often a losing value proposition. History is littered with countless examples of failed attempts to bring two seemingly opposite items together. The car-boat, for example, lives large in secret agent movies and that’s about it. And your TV–VHS–microwave combo is probably best left for an auction online … in about a millennium. [...]
Continue reading…Archive for October, 2008
L.L. Bean: How Big Brands Can Stay Green
“Going” green is only the first step. L.L. Bean public affairs manager Carolyn Beem reveals how big brands can stay that way. read the transcript [RTF]
Continue reading…Bridge Gaps by Switching to Conversational Marketing
In my latest book, Join the Conversation, I predict that by 2012 we’ll see organizations with newly created “conversation departments” dedicated to dialoguing with customers. I talk about a Chief Conversation Officer, who could very easily replace or trump the oft-beleaguered Chief Marketing Officer. I outline a time when all customer conversations are essentially unified [...]
Continue reading…Consumers Union: Why Going Green Fuels Creativity
The director of publishing operations for Consumers Union, which produces Consumer Reports magazine, Meta Brophy explains how going green helps brands boost creativity and focus. read the transcript [RTF]
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