October 24, 2008
Convergence is very often a losing value proposition. History is littered with countless examples of failed attempts to bring two seemingly opposite items together. The car-boat, for example, lives large in secret agent movies and that’s about it. And your TV–VHS –microwave combo is probably best left …
October 17, 2008
In my latest book, Join the Conversation, I predict that by 2012 we’ll see organizations with newly created “conversation departments” dedicated to dialoguing with customers. I talk about a Chief Conversation Officer, who could very easily replace or trump the oft-beleaguered Chief Marketing Officer. I outline a …
October 24, 2008
“Going” green is only the first step. L.L. Bean public affairs manager Carolyn Beem reveals how big brands can stay that way.
October 17, 2008
The director of publishing operations for Consumers Union, which produces Consumer Reports magazine, Meta Brophy explains how going green helps brands boost creativity and focus.
October 14, 2008
In our final installation of Conversation Starters, Deliver editor Cat Moriarty and blogger Joseph Jaffe assess the success of our first podcast program and cast an eye toward future endeavors.
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October 10, 2008
PostcardMania is marketing itself by showing what it does best: mailing postcards to prospects. The postcards, which represent a real-world example of PostcardMania’s work, direct prospects to the company’s Web site.
